Why You Need To Hire an SEO???

First of all, I have few questions to you.

Are you a website Owner?

Are you soon going to create your own website?

Are You a Business Owner?

If answer for any of the above mentioned questions is ‘yes’ then read this and by the end of this blog you will surely be able to get double of the business you are expecting.

Whenever you have a query you just open internet and enter a query in a search engine. When you hit 'enter' you get a list of several websites related to your search query. What you do after that??? You visit only those websites that are at the top of this list because you think this can only solve your query. But if you go through more websites you will figure out your query was solved by several other websites or may be in better way. Have you ever wondered why some of these websites rank better than the others??? If yes then did you researched about it? Yes, then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). But if no then you are certainly missing a great chapter of Internet.

What Is SEO?
SEO is acronym for ‘Search Engine Optimization’, a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Now comes the most important question,

Why Do I Need SEO Strategy For The Growth Of My Business?

I met several business owners with a common thinking that having a website is enough to get business. Their exact words were ‘I have a website and lots of people visit my site, so why should I Hire SEO’ (for them 50 visit per day was “lots of”). Are you one of them? Yes, then you need to know some really engaging facts that how the world is shifting to internet world.

SEO Statistics and Facts

·         75% users don’t go beyond the first page of the search results.

·         70-80% of users ignore the paid ads, focusing their visits/clicks on the organic results.

·         93% of every online experience begins with a search engine.

·         There are over 100 billion global searches being conducted every month (33 million a day!).

·         Search page is the No.1 driver of traffic to content sites (beating social media by more than 300%).

·         89% of users use search engines for purchase decisions.

·         46% of mobile web users are unlikely to return to a website they had trouble accessing from their mobile and even more are unlikely to recommend the site.

·         53% of the organic search clicks go to the first link in the first page of search results.

·         59% of users use Google every month to find a reputable, local business.

·         Google is still the king of search traffic (69.73% of all search traffic – June 2014).

·         70% of people have used the internet to find a local business in the last 12 months.

·         69% of local users trust online reviews as much as personal recommendations.

Now I think some picture is clear in your mind. Only having a website is not a way to get business, but you need some efforts.

As breathing is a need to live, similarly Optimization is the need of a website to drive traffic on it.

Remember this first point.

75% Users Don’t Scroll Beyond Page One

These points are facts not myths, so if you are not present in first page then you are missing 75% of your potential customers and if you are also not ranked in 2^nd place then you are losing more 50% potential customers. Aren’t you missing a great opportunity of getting business?

Most of the Users Ignore the Paid ads and believe in Organic Results

Users believe that the organic result is better than the ads because organic search result is proven by the search engine.

Hiring an SEO will Save Your Time

Even if you know about SEO, get it done by the expert. SEO is not a onetime process for a website, it is a continuous process. Being an owner of a business surely you have to take care of several things. Also SEO is continuously changing and you because of your schedule you might miss some important updates that can ruin your business. So save your time and get rid of this headache by hiring an SEO.

So are you clear why should you hire an SEO?

Now you have a clear idea that you need an SEO to grow your business. Yes, I know what question is arising in your mind and I am coming to the question.

How to hire Right SEO?

This question really matters, why? Because wrongly done SEO on your website will ruin your organic ranking and hence ruin your business. So few points you must consider before hiring an SEO are:

What Are Your Needs: first of all make it clear in your mind that what are your goals. Setting clear goals helps the SEO firm to know what you want so that they can make strategies accordingly. If you are not clear with your goals, just figure out what it can be; like you need to grow the leads by 50% in 12 months or grow 20% of sales in 12 months. Quite easy right? So have a goal in mind.

Get Multiple Bids and Consultation: Done with your goal setting? Now it’s time to have a cup of coffee with SEO firm. To impress the customer most of the SEO Firms offer free consultation; so take advantage of that and have conversation with more than one firm. But keep it secret because best SEO firms want that there should be a mutual understanding between the two, not a fight to compete the other SEO Firm.

References – TheMost Important Factor to Consider:

Ask for the previous work and contact the owner to know their experience with that SEO firm. Consider a firm that have worked in your industry before.For instance, if you are an owner of a travel agency then ask for their work for your industry. If you get satisfactory reference than put this firm in your consideration list.

The most important question you need to ask an SEO is

·         How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Only put the name of firm into the consideration list if you get a satisfactory answer.

Well final words before conclusion, no one can guarantee the #1 rank on Google. So if someone is misleading you by guaranteed #1 ranking then you must not consider the firm because they may indulge in “negative SEO” which will only lead your website to be entirely removed from the Google’s Index.

Conclusion:

In order to grow your business you need to hire an SEO, but never forget these considerations and hire a right SEO for your business. And remember SEO is not a magic wand, it is a time taking process so you need to show patience and once you are at top you will be the king of the world.

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