No doubt YouTube is the Second largest Search Engine after
Google. If you go through the statistics of YouTube you will come to know how
much vital role it can play to get profit. Here are some Stats about YouTube:
·
More than 1
billion unique users visit YouTube every month
·
Over 6 billion
hours of video are watched every month on YouTube—that's almost an hour for
every person on Earth
·
100 hours of
video are uploaded to YouTube every minute
·
80% of YouTube
traffic comes from outside the US
·
YouTube is
localized in 61 countries and across 61 languages
·
According to
Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
·
Millions of
subscriptions happen every single day. The number of people subscribing daily
is up more than 3x since last year, and the number of daily subscriptions is up
more than 4x since last year.
(Source: YouTube)
YouTube is owned by Google Inc. but yet it is
having different Search Algorithm from Google Search Engine. “YouTube gets over
30 million visitors per day.” If one manage YouTube SEO well one can easily get
enormous amount of traffic. Now one can easily imagine the potential of
YouTube. In fact it is a awesome platform to get Huge Traffic. So if you are not using YouTube then surely you are
missing a lot of potential customers.
Thanks to Sean (SEO
Hacker) and Brian Dean
(Backlinko)
through them I come to know about the YouTube SEO, well I didn’t apply all the
factors mentioned by these two guys but still my videos have done great. Thanks
to you two.
First of All I want to list the projects I am
working on:
You can see for the keyword Real Estate
Scenario 2015, this video rank #1. Well don’t forget to check the date of video
upload.
It’s interesting right. How I did it? Sure I
will tell you that.
Another Example:
For highly competitive keyword “History of
Delhi” This video is on the first page of YouTube from about 550,000 results
and it is just in one week.
You might don’t know about “Cost Per Action
Marketing” but if you want to know about what it is just type this keyword in
Google and enjoy the lovely video by Al Aberu, this video is ranking #5 for
this highly competitive keyword.
Well I have a long list of such videos.
Because of this, clients get a lot of revenue and this practice gave me a lot
of things to learn.
How I manage to
get my videos to first page of Google and YouTube
Same like general SEO campaign for YouTube SEO
you need a strategy, a plan and execution of plan. There is never a right or
wrong plan in SEO (except you are doing Black Hat SEO). But you need to focus
on few things that I am going to describe.
1.
Create a Video
It’s
obvious that you need an awesome video to engage your visitors. Remember make
videos for viewers not for the search engine. Provide best and unique
information because YouTube is all about user engagement. YouTube didn’t count
your video for backlinks like Google, so you need to create a best video that
can engage user. This is because the user engagement is the Most Important
Factor that will rank your video. If your video is not engaging your visitors
then it will not rank. So get a great video that encourage the users to view
the video.
2. Keywords,
Keywords and Keywords:
Well without a great keyword research every
SEO campaign is waste. This is the foundation of your SEO. So put strong bricks
in the foundation to make a great pillar. Search for the keywords that
perfectly fit to your video. Best practice is to get “Long Tail Keywords”. The
importance of long tail Keywords is that it is highly relevant and this will
surely improve your User’s Engagement Factor (Remember it’s the Most Important
Factor).
Done with Keyword Research??? What's next to
do??? Let’s figure it out.
3.
Title, Description& Tags
These are the basics, after uploading a Video.
There are some “Video Content Factors” that are similar to the On-Page
Optimization in SEO.
Title: Without an appealing Title you cannot
encourage your visitors to watch your video. It is the direct factor that
affects YouTube SEO. Put your keywords in it and make it very attractive. Again
I am saying don’t make Title for YouTube Search instead make it for Users. I am
emphasizing on it because, only this will help you out as YouTube is owned by
Google and Google believe in user’s satisfaction i.e. providing best and most
relevant results to its user.
Description: YouTube gives you ample characters to describe
your video. Make best use of this opportunity and get more audience for your
video. People will figure out whether the video is relevant or not for them by
reading the description. Also this is beneficial for YouTube Search because
YouTube Search Bot didn’t understand the video, it just figures out the
relevancy by the title and its description. So, create the description of your
video like it is defining the title of the video.
The more you describe your video the better it
is. So you must wright around 400-500 words that describe your video. Remember
again create description for the users not for YouTube Search.
Tags: Best practice is to use all your keywords as
tags. This is the place for all extra keywords. So put as many you can but all
relevant to the video. More tags means more wide approach so make best use of
it. Tags help YouTube Search to find out what your video is all about.
Now it’s time for going live. Hit “Save
Changes” and your On-Page is done.
Key Point:Keep SEO in mind because you are doing all
this to get ranked so the best practice is to name your video according to the
keywords. Consider an example, if you are targeting keyword “SEO Tutorials for
Beginners” then name your video based on this like
“SEO_Tuitorials_for_Beginners_video.mp4”.
You need to focus on keyword research and well
execution of strategy. If you do this you will find your video on top spot even
if the video didn’t get many hits.
What Next???
Now only thing to do is:
4.
Get Likes on Video
It’s
time for the user engagement, the more hits your video will get the higher it
will rank for competitive keywords. Simple formula, more hits = higher ranking.
Don’t
try to fool YouTube Search by fake views, YouTube caught several videos for
fake views and now they are nowhere available in YouTube Search. So never use
any service which provides fake view count.
Getting
views and a hit on Thumbs Up will certainty boost the User Engagement level and
this will certainly boost your SEO efforts.
Advantage:
If one subscribes your channel that means the user wants to see more videos
from you that will work as supercharger for your video and for your Channel
Authority. So, move ahead for rank your video on Top.
You
can use various strategies to get views for your video. Some strategies are:
Share Your Video:
Sharing
is always fun. People love to share what they like on social networking sites.
So always share your video on relevant groups and business page of various
social networking sites. If people like this video then surely they will share
your video and this will increase your user engagement. This will increase
views of your video.
Mention Video in Your Blogs:
If
you have a blog then mention your video in blogs, your readers will surely take
a look on that video and if the video is relevant to their interest then
“bingo…” You will get another like.
Embed Your Video in your Website:
Website
visitor always look for new things.If your website is not providing variety
then you will not get enough visitors embedding your new video on your website.
This will help in boosting both website traffic as well as YouTube Video Views.
So, why not give it a try.
Mention This Video in Various Question &
Answer Site and Forums
This
can be very helpful to get a lot of views if you mention your YouTube Video. If
your video suits the answer and gets appropriate flag, then “it’s time for a
party goof”.You are certainly getting enormous amount of views and likes.
Finally,
don’t forget to check analytics because without analytics every effort is
vain.So, if you are not looking over it, then you should focus on it now.
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Very nice and helpful article for all the youtubers
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