Is Instagram is the key social media marketing platform for your business? If yes, have you ever heard about Instagram Shadow Ban? No! Then seriously you are in trouble.
Why??? Let's Figure Out:
Last Year, a growing number of users have been affected by the Instagram Shadow Ban, and it's killing their engagement!
According to Instagram:
"We understand users have experienced issues with our hashtag search that caused posts not to be surfaced. We are continuously working on improvements to our system with the resources available.
When developing content, we recommend focusing on your business objective or goal rather than hashtags. Having a growth strategy that targets the right audience is essential to success on Instagram.
Good content on Instagram is simply good creative. And it follows the same three creative principles you'de apply to any marketing channel:
- Have a distinct visual presence: Include your logo, an ironic brand element, a brand color, or even a product you're known to make your content distinct and easily recognizable for the community.
- Be a storyteller: Tell a story that supports your business goals. Whether you want to raise awareness or increase sales of a specific product, make sure the imaginary and copy latter up to your main goal.
- Put Thought Into Your Creative: Be well crafted to stand out. This doesn't mean you need to build additional content for Instagram. It just means you need to put as much love and care into the content to inspire as you do in your business.
We truly appreciate your understanding and patience in this matter."
Here Instagram is clearly indicating about some restriction to spammy content, which the community is calling Instagram Shadow Ban.
This detailed infographic by Digital Acharya will surely be going to help you understanding Instagram Shadowban and How to Avoid the Penalty.
Why??? Let's Figure Out:
Last Year, a growing number of users have been affected by the Instagram Shadow Ban, and it's killing their engagement!
According to Instagram:
"We understand users have experienced issues with our hashtag search that caused posts not to be surfaced. We are continuously working on improvements to our system with the resources available.
When developing content, we recommend focusing on your business objective or goal rather than hashtags. Having a growth strategy that targets the right audience is essential to success on Instagram.
Good content on Instagram is simply good creative. And it follows the same three creative principles you'de apply to any marketing channel:
- Be a storyteller: Tell a story that supports your business goals. Whether you want to raise awareness or increase sales of a specific product, make sure the imaginary and copy latter up to your main goal.
- Put Thought Into Your Creative: Be well crafted to stand out. This doesn't mean you need to build additional content for Instagram. It just means you need to put as much love and care into the content to inspire as you do in your business.
We truly appreciate your understanding and patience in this matter."
Here Instagram is clearly indicating about some restriction to spammy content, which the community is calling Instagram Shadow Ban.
This detailed infographic by Digital Acharya will surely be going to help you understanding Instagram Shadowban and How to Avoid the Penalty.
The Instagram Shadow Ban – Myth or Reality - An infographic by the team at The Instagram Shadow Ban
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